8 cashmere full wool camel double-sided suede fabric, suede fabric, full wool double-sided fabric

Since the reform and opening up, China's woolen cloth coat market has developed rapidly. It has experienced the wholesale stage of seller's market orientation and the primary sales stage of channel as king. At present, it is in the mature sales stage of consumer demand driven product innovation, and is about to enter a new stage of the integration of consumer lifestyle and brand. At this stage, consumers are mainly concerned about whether the product itself meets their own needs, including quality, function, fashion, fit, price and certain brand awareness.

Manufacturers need to accurately and prospectively design, develop and produce relevant products according to fashion trends, technological development and market preferences. At this stage, the core competitive advantages of products include R & D and design ability, supply chain integration ability, marketing and promotion ability, etc. From the successful experience of international brand giants with historical precipitation and the rising tide brand in recent years, overcoats not only reflect the dressing style of the wearer, but also convey their lifestyle, quality and attitude. The accumulation of raw materials, textiles, coat design, production and marketing, as well as the disruptive innovation brought about by the Internet and digital technology in China's woolen coat industry in recent three decades, has the soil for the birth of local head brands