Analysis on market environment of wool cloth overcoat in China

At present, the online and offline channels of China's wool cloth coat are accelerating the integration and will exist as a normalization. Digitization will become the infrastructure of the industry, which will not only greatly improve the efficiency and experience of coat clothing retail, but also lead the competition among enterprises from local digital transformation to higher dimensional overall digital operation.

Coat wool cloth 0

The new generation of domestic consumers grew up in the era of rich material and cultural environment. At the same time, their self awakening consciousness was early, which shaped the personalization of their consumption concept, that is, shopping "should not only meet their own needs, but also hope to obtain the approval, praise and envy of others". Therefore, the new generation of consumers will tend to personalized, diversified, differentiated and brand oriented overcoat consumption.

Coat wool cloth 1

With the increasingly prominent individual needs of Chinese consumers and the rapid improvement of fashion aesthetic awareness, the traditional woolen coat brand can not fully meet the needs of consumers. At the same time, the design concept of international famous brands is still based on Europe and the United States, which can not fully fit Chinese consumers, thus creating good conditions for the rapid development of local designer brands.

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Therefore, the demand for personalized customization of domestic consumers will gradually become a trend with the deepening of self-awareness in the fashion field, and will certainly become the next dividend blue ocean of the coat Market. Wuxi Gardenia textile specialty provides personalized customization service for small wool cloth orders, starting from 0 meters, proofing in 7 days and shipping within 15 days to help coat manufacturers realize personalized coat customization. For urgent order arrangement, please contact: